Polaroid x Stephen Tayo
Polaroid connects with young, diverse, creative communities photographers in particular who share that same sentiment. I facilitated this collaboration by opening the conversation with Anna Dobatinka, Global Director of Marketing and Communications, and Jessica Lopez, Senior Art Producer at Polaroid, Amsterdam HQ where Photographer and Director Stephen Tayo pitched ideas built around his documentary film shot during the Africa Cup of Nations in Abidjan, Côte d'Ivoire, titled "Il faut un village" ("It Takes a Village").
This resulted in cascading content built out from the core film supporting stills shot on Polaroid's latest I-2 instant camera to capture the energy and euphoria of football culture in West Africa, and an in-depth interview with Stephen exploring photography through his own lens.
