LEGO HALLOWEEN

To kick off Halloween, we teamed up with UGC toy photographers Four Bricks Tall and The Aphol to bring back long lost and forgotten minifigures back into the spotlight. With the LEGO Group AFOL community’s deep passion and loyalty for character driven stories, this collaboration was a must.

For the LEGO Family channel, we went after the horror stories every parent has but never says out loud. The moment too chaotic, too absurf, too much to admit to anyone, we pulled those confessions into the light. Then we restaged them as horrific scenes, turing full blown parenting meltdowns into LEGO toy photography. The results sits somewhere between a horror postcards and a family photo album.

Agency

Our LEGO Agency/ The LEGO Group

Creative
Bianca Lubbers, Art Director & Copywriter

The Creative Format

Year 2022
Client & Agency 180 Amsterdam
Role Director, Creative, Concept, Producer, Researcher & Casting

Project Brief: The ask of this project was to create a content series to inspire and motivate underrepresented young people, to get start their creative career journies.

The Dutch creative advertising industry is one of the most dynamic and diverse industries in The Netherlands. With creative industries such as film, photography, design, media and fashion, navigating your career as a minority might come with its challenges.

The creative format is a talk show welcoming the diverse perspectives from the most exciting creatives working today. Focusing on networking, mental health and diversity and inclusion, each episode is set to give insight to young creatives who aspire to work in the creative advertising industry.

PART 1: Networking and growth

Making connections... The act of making yourself known to others and giving them an insight of who you are and what you have to offer can be daunting.

In this episode, creatives share their most embarrassing stories and discuss why networking is crucial to starting out and helping you progress with your creativity.

CAST
Ersem Ercil
Yasamin Shadanlou
Patrick Kenawy
Eva J. Eikhout

PART 2: Mental Health
Mental health and wellbeing at work are topics that are not too often spoken about. Between chasing deadlines and creating the most exciting work, acknowledging your mental wellbeing and finding balance should be all that matters.

In this episode, creatives get deep to talk about the impact of mental health and emotional wellbeing in their line of work.

CAST
Sophie van Hasselt
Miles Momoh
Ify Ekwegbalu
Aya Zahra

PART 3: Diversity, Inclusion & Identity
Diversity of perspective is essential to sharing insight into how to understand, see and hear about the lives and experiences of those who appear different to them. Advertising and media is the vehicle that shapes our idea to see what is acceptable and what is not.

In this episode, creatives discuss the power of identity, diversity and inclusion in the creative advertising industry.

CAST
Jhelisa Panfred
Konrad Sadachel
Gyor Moore
Nghi Nguyen

FULL CREDITS

Agency: 180 Amsterdam
Division: 180 MADE

Executive Producer: Candice Brouwer
Agency Producer: Janneke Mushonga
Senior Producer: Sanne Groot
Production Manager: Kees Jan van Mourik
Chief Production Officer: Marloes van den Berg
Business Affairs: Sarah Gough

Director, Creative , Concept, Producer, Research & Casting: Bianca Lubbers

Assistant Director: Bauke Brouwer

DOP: Owen van Dijk
Sound Recordist: Bente van Desprek, Max Oostveen
Gaffer: Olaf Robberse
Edit: Lisette van der Lee, Owen van Dijk, Bianca Lubbers
Titles & Animation: Owen van Dijk, Miriam Tierro, Jazzley Roque da Silva
Grade: Yori van Gerven, Hannah Murren

BIANCA LUBBERS

Bianca Lubbers

LEGO HALLOWEEN

The Creative Format