DIOR
Year 2021
Client Dior
Agency 180 Amsterdam x 180 LUXE
Role Concept and Creative
#WAKE UP FOR LOVE
Briefing For the launch of the new Miss Dior fragrance, 180 LUXE brought together 3D art, ground breaking AR technology for Snapchat and Instagram filters, created an augmented environment in which consumers can have an immersive experience of the Miss Dior world through their smartphone.
We kicked off the AR experience using different technology outlets such as instagram in which the user’s smile triggers a blooming effect around the flowers, all sound tracked by Janis Joplin’s Cry Baby. For snapchat we partnered with Gospooky to co create an experience where once the user opens the filter, a full floral garden blooms from the ground. Lastly we teamed up with google creative works where they used our assets to develop a google lens which was released across various markets.
DIOR
Year 2021
Year 2021
Client Dior
Agency 180 Amsterdam x 180 LUXE
Client Dior
Client Dior
Agency 180 Amsterdam x 180 LUXE
Role Concept and Creative
Agency 180 Amsterdam x 180 LUXE
Role Concept & Creative
#WAKE UP FOR LOVE
Briefing For the launch of the new Miss Dior fragrance, 180 LUXE brought together 3D art, ground breaking AR technology for Snapchat and Instagram filters, created an augmented environment in which consumers can have an immersive experience of the Miss Dior world through their smartphone.
We kicked off the AR experience using different technology outlets such as instagram in which the user’s smile triggers a blooming effect around the flowers, all sound tracked by Janis Joplin’s Cry Baby. For snapchat we partnered with Gospooky to co create an experience where once the user opens the filter, a full floral garden blooms from the ground. Lastly we teamed up with google creative works where they used our assets to develop a google lens which was released across various markets.