Dior
Client Dior
Agency 180 Amsterdam x 180 LUXE
Campaign Forever Sisterhood
Role Creative
Campaign Forever Sisterhood
Role Creative
Project brief: Create a platform promoting sisterhood, to launch Dior’s latest foundation.
With lots of insights, we created a digital experience where communities can personalize their images using the latest foundation, and share them within social networks and messenger apps. To convey the values of FOREVER–focused on inclusivity and sisterhood, we tapped into the rising behavioural patterns seen across social networks, around the use of stickers and other related digital expressions.
The worldwide platform is accessible through all types of mobile devices through www.foreversisterhood.com