LEGO WICKED: FOR GOOD
We partnred up with DIY fashion influencer and mega Wicked fan Micarah Tewers, alongside LEGO Mastwe and AFOL (Adult Fan of LEGO) builder Justin Brady-Joyner, to design five breathtaking, highfashion LEGO wearables and accessories inspired by the new LEGO Wicked sets. Each piece proved how LEGO could blend into the world of couture.
Micarah picked her favorite design on the red carpet at the global Wicked: For Good premiere in New York.
Micarah picked her favorite design on the red carpet at the global Wicked: For Good premiere in New York.
The internet showed up. 18.5 million+ organic views and counting.
Micarah shared content that’s now going viral across TikTok, YouTube, Instagram
Agency
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Our LEGO Agency/ The LEGO Group
Creative Team
Mya Rydman, Creative Lead
Bianca Lubbers, Art Director
Trevor Hickey, Copywriter
Lily Carter, Producer
Bianca Lubbers, Art Director
Trevor Hickey, Copywriter
Lily Carter, Producer
